Hi, I’m Mike Johnston — founder of Elevate Rise.

I didn’t plan on becoming a business advisor. But I did grow up watching someone I love — my dad — try and fail to build a better life through business. He started five different businesses. He worked hard, gave everything he had… and every one of them failed.

Not because he wasn’t capable. But because no one was in his corner. No strategy. No guidance. No support.

And eventually, he started believing the failure meant

he was the problem.

That stuck with me. I carried that fear too — that hard work wouldn’t be enough. Until I learned that success in business isn’t about working more. It’s about doing the right things, in the right order, with the right support.

That’s why I built Elevate Rise — not to hype people up, but to give them real tools, clear strategy, and the kind of partnership I wish someone had given my dad.

Elevate Rise isn’t traditional coaching. It’s business advisory done differently — for people who want to win without losing themselves.

Because I don’t just help businesses grow — I fight for the people behind them.